Thursday, May 23, 2019

5 Ways To Know Your Competitor’s Strategy Using Spy Tools For Facebook



When we talk about competition, the first thing we want to know is the competitor’s strategy. Everyone who is running Facebook ads wishes to get the idea of their competitor’s ads designing strategies. Unfortunately, they can't see all such strategies in their Facebook news feed.

To solve this problem, spy tools for Facebook came into existence. These tools help businesses keeping a track on their competitor’s activities, finding out their excellent ad copies and recreating them to allocate success for your business. As evidence, learning other’s ads helps one creating a profitable Facebook ad campaign. So, this article lists down few tools that will help you spy on your competitor’s Facebook ads designing strategies.

Facebook “Info and Ads” Tool 


Since Facebook encourages transparency, it introduced a tool called Info and Ads. Initially, this tool was brought to show you active and relevant ads of brands but, later on, this proved to be a great advantage for users. None of the methods would serve you faster than this reliable Facebook tool that let you spy on your competitor’s ads with a single click. And, yes this tool is absolutely free to use.


PowerAdspy


Spy Tools For Facebook


PowerAdspy is one of the leading Ad-Intelligence tools of 2019. It helps you come across the ads that your competitors are running on Facebook. In simple words, you can reveal secrets what competitors are applying on designing winning ads. Using PowerAdspy, people can efficiently achieve their business goals and set up a rewarding social campaign, even if they are beginners. Moreover, it allows you to follow as many competitors as you want. You will be able to see what they are doing. And, also see their landing pages associated with those ads.

Adsova


Adsova provides you the opportunity to dive into the extensive database of over 50,0000 ads. Knowing your competitor’s strength would definitely helps you in creating a winning Facebook campaign. Sadly, Adsova doesn’t come up with a free version but, all its plans are available for a trial period of a low cost of one dollar. With Adsova, you experience an updated database of ads every day, combined of both texts and visual ads.

AdEspresso’s Ads Illustration





Regardless of what Industry type you belong, AdEspresso is capable of showing you the relevant ads. Currently, they have 167,422 ads, approximately in their store. You won’t believe that AdEspresso manually incorporates every Facebook ads they find. Apart from that, it performs great job like:-

Inspiring 25+ Industries to run a successful social campaign.
Shows the engagement rate of all the ads you visit.
Filters Facebook ads through objective, Industry-type and targeting options.


AdLeap Software



Free tools are the first choice of businesses to find their competitor’s ads, but they don't give thorough information, and lag behind when it comes to performance.

AdLeap Software is a great tool to uncover productive ads. Besides helping you in creating engaging ads for your business, this tool lets you pin your desired ads and view them later, at a single place.

So, you have all the top five ads spying tools. Use these tools to prove yourself as a competent advertiser, no matter you belong to any business niche. This article was just a means to make you aware of compelling tools. Rest, you can pick a convenient tool through their trial session offered by almost all the Facebook spy tools.

Wednesday, May 15, 2019

Benefits You Get From Online Advertising With Google Ads


Online advertising is leading in current times. From small business to the well-established organization, everyone is trying to expand its business by promoting it online. Though your ads are shown to a wide population across the world in online advertising, you need to find an advertising alternative that makes your ads visible to only who are likely to become your potential customers. This is possible by filtering out kin who don’t seem interested in your offers.


Every website owner comes up with a common goal of improving their website visibility over top search engines. Though SEO has been proved to be a great method of generating organic, long-lasting traffic to your website, it’s not the only option out there. Recent social media studies claim Google Ads or Google Advertising to be the fast and easiest way of listing your website on the top of SERP (search engine result page).

Benefits of Google Ads


Target your ads

Targeting let your ads appear in front of only the people whom you have targeted. In simple words, ads will be shown to the people who might be interested in whatever you offer. Make sure to show only relevant ads to the audience.

As Google offers various targeting options, here, we will discuss some fundamentals that frame a more targeted marketing campaign than before.


Keywords: You must choose a suitable Keyword for your website so that when someone searches for that particular keyword, your website appears before them.

Location for ads: This shows your ads to the audience associated with a  specific location (or some locations) you have chosen while posting ads.

Age, and language: Here, you can narrow down your audience on the basis of their habits, the language they prefer as well as the age group they fall in.

Minimize your costs

Unlike other advertising platforms, Google provides you the full control on spending money as per your budget. No limit is set for minimum spending. As an advertiser, you can decide about how much money you are ready to spend daily, weekly or monthly. Moreover, switching to PPC option, one is liable to pay for only the clicks they ads get.


Count your progress

Google lets you know minute activities take place over your ads. You will get notified whenever someone clicks on your ads, read out details, installs your app and place orders. In this way, Google helps you every single activity related to your website that is quite useful to measure business progress.

As soon as clicks decline on your ads, you should start making amendments and recreate them to be capable of being appreciated by viewers.

Monitor your campaign


A lot of big organization handles multiple Google Ad accounts for the smooth running of their advertising campaign. Using some of the Google tools like MCC (my client center),  and Ads editor enables quick changes to be made in your account. Basically, you can monitor multiple accounts, shift or copy that you wish to do without wasting much of your time and effort.