As we all are aware of the fact that the technology has brought every single thing readily available. Also, with great power, it has brought a major change for the marketers. Several gates have been opened and now the marketers can expand their business - just like Fire. Facebook holds the greatest power at the present age. Big or small, every single company has realized the importance of Facebook. Currently, Facebook has 2.27 billion monthly active users. With growing involvement and participation, the competition has also become very strong. Now, every business needs to have a rock solid strategy to make their own authority in the market.
If you want to be successful, then you should always remain one step ahead of your competitors. But how? Which strategies will enable you to legitimately gain an unrelenting advantage over your competitors?
Below mentioned are the 03 techniques that will surely take your Facebook ads to another level and teach you how to gain Facebook competitive advantage -
Lookalike Audiences
A standout amongst the best tools for finding new clients is Facebook's lookalike audiences. You need to have a group of people, your fans or the customers which you can use to make your own Facebook custom audience. Custom audience can be created by using your fans on Facebook, data from your mobile app or following people who have visited your site.
Creating a lookalike audience is very basic. You should simply choose which custom audience you want to use as your major source group, after which, Facebook does the diligent work of identifying your audience’s behavioral and demographic information. The social media platform utilizes this data to discover other Facebook users who most intently to look like your source Facebook group and make another group of the audiences you can target with your advertisements.
Messenger Ads
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| How to gain Facebook competitive advantage |
Facebook messenger ads gives you the ultimate chance to grow your business. It helps in engaging people and turning them into your potential customers. But how do Messenger ads work? They’re actually pretty simple.
When one user clicks on your Facebook advertisement in their personal News Feed, it starts a “conversation” along with your business regardless of which device they are browsing on. You can use Facebook Messenger ads to provide a discount or to promote a brand new offer.
All you need to do is to create an impressive welcome message and need to add one captivating image which attract the viewers so you will be able to start engaging with your prospective customers in a way that would not have been possible by any other means.
Landing Page Optimization
Most of the Facebook advertisements guide users to a landing page where they can buy, can sign up for free or take any other action as per one’s particular interest. But what do the users see when they click away from Facebook and show up to your landing page? For most of the marketers, the reason behind the low conversion rate is not because of their Facebook ads but rather an inept and unavailing landing page.
Users coming directly from the social media Ads are not going to spend a lot of their time whether or not they are interested in what you bring to the table. According to the recent research - to gain the attention and several minutes of the user, you should unmistakably convey your value proposition within 10 seconds.
What exactly your visitors will see within those few seconds? Do you have appealing visuals, a strong call to action and a captivating ad copy? Are sign up forms easy to find and easily navigable? These are some of the optimization techniques which will ensure that your Facebook advertisements actually achieve their set goals.
People love Facebook, so do the marketers. Currently this platform is used by billions of people across the globe. And thus it has become the best place for gaining popularity and increasing brand awareness. Your ads needs to be the best to out shine. This empyreal platform provides you a huge audience having different interests and belonging to different age group, race, country. With this, you are sure to make profit if you plan your ads in a scrutinized way thereby leading you to have a competitive edge over your rivals.
