Spy Tools For Facebook: 4 Adequate Ways To Watchdog Your Competitor’s Ads

Watchdog your Competitors

Designing valuable Facebook ads can be complicated or tiresome. When it comes to competition, the very first thing a business wants to do is finding out their competitor’s advertising strategy. With a spy tool for Facebook, you can easily keep a track on your competitor’s ads designing technique. How do they promote their services, keep their audience engaged as well as why their sales margin increases so frequently. This tool works like a  divining rod through which you can gather all necessary pieces of information associated with your competitor’s action.

And the best thing? The majority of these under-the-table strategies are still unknown to even many well-established marketers. Switching these strategies, you acquire a further chunk of tips in terms of marketing.

Get to know about your competitor’s with Facebook Graph API.

Before technology boost, or we can say, in the starting days of Facebook, one could promptly view all the statistics Facebook used to keep. So, there was nothing complicated about finding out almost all of your competitor’s data within a while. The structure possessing all the data is known as Facebook’s graph API. In most of the cases, only developers know about using this compelling tool to link a website to Facebook. As a fact, there are enormous ways by which you can take advantage of this strategy to know behind the curtain Facebook strategy.

One of such ways is, you can use a site like Graph. Tips that uncovers data that Facebook keeps on different pages and users. All you need to do is, type correct username, and all the related data will appear immediately before you.

Use Facebook Ads Spy Tools

Over the years, so many efficient spy tools for Facebook have been brought into the marketplace to make it easier for business searching leading Facebook ads.

Facebook Spy Tools

Hopefully, you are familiar with the massive population of Facebook, consisting of millions of active marketers who post regular ads. Finding unique ads seems to be a hard nut to crack when Facebook has loaded with the bulk of appealing ads. Remember one thing that if something has proved productive for your competitors, then it is also going to work for you. There are so many spy tools available for Facebook, let's see some of them (based on their popularity):-

AdEspresso

PowerAdspy

AdPlexity

SEMRush

Adspy

According to your framework and niche of business, pick one of the best tools that would prove beneficial for your company.

Identify your competitor’s messaging strategy.

You must recognize the strength of Facebook’s messaging applications. It could be a turning point for your business. The reason why Facebook focuses on messenger is awareness among users. In 2019 only, they updated messenger twice.

Businesses continue to keep their audience engaged, communicating them through Facebook messenger. What matters is, how they plan their messages to appeal to the audience. To know this, you need to visit their Facebook pages. The time they took for responding to messages defines their messaging strategy. Altogether, it provides you an idea of improving the engagement rate for your Facebook ads.

Research your competitor’s ads

Facebook “Info and Ads” tab is on every Facebook business pages. It is one of the best ads researching tools launched in recent years.

Ads Research

This feature was announced in June 2018 to take away the burden of bad performers. It lets you see all your competitor’s ads so that you can see how effectively, they promote their product or services. How to use it? Just visit your competitor’s Facebook pages and then click the “Info and Ads” tab. From that point, you get the ability to view every single live ad run by your competitors.

Good to hear this?

Well, it becomes even better. You can see all the ads currently running in your region in addition to the ads running all over the world by changing the menu given in the drop-down menu.

Conclusion

At the end of the day,  you have all the four great ways of learning more about your competitor’s advertising strategy. Don’t forget, Facebook is a kind of treasure trove of where you can access the information associated with your competitor’s targeted audience, their working approach as well as engagement rates of their ads.

Also, watch related video:-

Tips for creating amazing Facebook canvas ads in 2019

Every business wants to create amazing and engaging Facebook ads which can attract more and more number of customers to their business. And so Facebook canvas is one of the best way for you all to do it. Because marketers need to use every tool and ad format they have at their clearance to stand out. With the help of Facebook canvas ads you can easily create attractive ads for your business. Here, I can help you with a Facebook Canvas tutorial which will help you create deeply engaging Facebook ads without having any kind of problem.

So, what exactly are Facebook canvas ads?

Well, in Facebook’s words, Canvas is particularly a large or you can also say full-screen ad experience specially erected for taking different brands and products to a complete life on mobile. It allows various advertisers to convey deeply engaging, collective ads that are presented on Facebook! Thereby excluding the need for different users to click out of the particular app to engage with mobile content.

Facebook Canvas Ads

These type of ads are also known as ‘immediate experience’ ads which enables different businesses to tell a fascinating story. They are a complete combination of different media content like videos, images text, product feeds, gifs, carousels, etc. Actually, it allows them to step outside the boundaries of a usual News Feed ad and be more in control of the user’s experience.

As now you are clear with the meaning or definition of canvas ads, let’s discuss the great strategies or you can also say some of the vital tips which can surely help you to create excellent ads on Facebook:

Create your canvas ads with the help of Facebook Ads manager:-

• First, open your ads manager and then click on the create Ad option.

• Try to choose a proper objective that will work for an Instant Experience and then name your campaign accordingly.

• Next, all you have to do is, you will have to select your targeted audience for your ad, a placement, budget and schedule as well.

• Then select your desired ad format. Based on the ad format that you have chosen, you will get the available templates accordingly.

• Check the box there you can get the ‘Add an Instant Experience’ option. Well, you can either choose one of the available three templates under the Create New tab or you can select the ‘Build a custom Instant Experience’ button.

• Now, comes the second last step where you will be able to add all of the components of your ad like videos, images, carousels, texts, buttons, etc. while you will be building up the ads, you will be able to see it in progress directly.

• Once you are done with adding all of your components and consider the ad is completed, click on the Save options and then Finish.

Canvas ads are a game changer for mobile, as they have opened up new ways and opportunities for all the advertisers to connect and engage with consumers. And the above tips can surely help you all to create beautiful and attractive ads on Facebook.