How To Structure Your Facebook Ad Campaign For More Leads and Sales In 2019?

Social media advertising is clearly the most preferred and productive marketing strategy that business owners are using these days. If you have newly started your business or already have an existing one then you might have heard about the Facebook advertisements and its benefits.

Facebook ads are basically contents that are being sponsored by the business pages to show up in various places of the targeted audience feed and that eventually increase the visibility of the brand. But remember, it only works when you structure your Facebook ad campaign properly.So let us discuss how to effectively use Facebook advertisements.

What is your objective?

The very first thing you need to do before setting up a Facebook campaign is to choose an objective because that is a very crucial thing on which the success of your crusade depends. There are various types of campaigns that you can run on Facebook and each one offers different features and a different results. Therefore, it is very important to understand what you are expecting from a campaign and then accordingly invest in it.

Let us see what are different objectives that Facebook offers and how do they work?

Awareness Objectives

Promote your page- If you want to get more followers on your Facebook page then this objective is ideal for you.

Boost your posts- Choose this objective when you want to increase the engagement on your posts.

Increase brand awareness- This will help you to be visible on the Facebook page of as many people as possible.

Reach people near your business-  It will help your business to drive more sales by reaching out to the people who are near to your business.

Conversions Objectives 

Increase engagement in your app - This campaign will help you to get more people to engage with your app.

Increase conversions on your app - It is the same as the above one and only difference is that it drives more people to your website.

Promote a product catalog- promotes your product to the targeted audience.

Get people to claim your offer- If you have added any offer in your Facebook business and want to promote it then you can opt for this campaign.

Get people to visit your stores- Helps to promote the location of your business.

Likewise, there are also different consideration objectives that are provided by Facebook which you can utilize as per the requirement of your business.

Strategy

Now that you are aware of most of the Facebook campaigns and their working, let’s see how to make the best use of them.

Your selection on any campaign should be based on your goal. If you are having a short-term goal then you have to skip 1-2 stages of the branding process and directly focus on the sales which are mostly contributed by the cold audience means those who have never heard about your business and just giving it a try.

Facebook Ad Campaign 

On the other hand, if you are having a long term goal then you can follow the complete process, starting from spreading awareness about your products, building relationship with the audience and finally making them your customers.

It is often recommended to have a long term goal rather than a short term goal because it is more effective and beneficial for your business.

Hence, these are some of the effective methods that you can use to generate more leads and sales from your business.

Tips for creating amazing Facebook canvas ads in 2019

Every business wants to create amazing and engaging Facebook ads which can attract more and more number of customers to their business. And so Facebook canvas is one of the best way for you all to do it. Because marketers need to use every tool and ad format they have at their clearance to stand out. With the help of Facebook canvas ads you can easily create attractive ads for your business. Here, I can help you with a Facebook Canvas tutorial which will help you create deeply engaging Facebook ads without having any kind of problem.

So, what exactly are Facebook canvas ads?

Well, in Facebook’s words, Canvas is particularly a large or you can also say full-screen ad experience specially erected for taking different brands and products to a complete life on mobile. It allows various advertisers to convey deeply engaging, collective ads that are presented on Facebook! Thereby excluding the need for different users to click out of the particular app to engage with mobile content.

Facebook Canvas Ads

These type of ads are also known as ‘immediate experience’ ads which enables different businesses to tell a fascinating story. They are a complete combination of different media content like videos, images text, product feeds, gifs, carousels, etc. Actually, it allows them to step outside the boundaries of a usual News Feed ad and be more in control of the user’s experience.

As now you are clear with the meaning or definition of canvas ads, let’s discuss the great strategies or you can also say some of the vital tips which can surely help you to create excellent ads on Facebook:

Create your canvas ads with the help of Facebook Ads manager:-

• First, open your ads manager and then click on the create Ad option.

• Try to choose a proper objective that will work for an Instant Experience and then name your campaign accordingly.

• Next, all you have to do is, you will have to select your targeted audience for your ad, a placement, budget and schedule as well.

• Then select your desired ad format. Based on the ad format that you have chosen, you will get the available templates accordingly.

• Check the box there you can get the ‘Add an Instant Experience’ option. Well, you can either choose one of the available three templates under the Create New tab or you can select the ‘Build a custom Instant Experience’ button.

• Now, comes the second last step where you will be able to add all of the components of your ad like videos, images, carousels, texts, buttons, etc. while you will be building up the ads, you will be able to see it in progress directly.

• Once you are done with adding all of your components and consider the ad is completed, click on the Save options and then Finish.

Canvas ads are a game changer for mobile, as they have opened up new ways and opportunities for all the advertisers to connect and engage with consumers. And the above tips can surely help you all to create beautiful and attractive ads on Facebook.