Sunday, February 24, 2019

Step By Step Tutorial For Facebook Advertising



If you would like to start your own ad campaign on social media, then Facebook gives you the perfect platform. Since with Facebook advertising, you can get access to various marketing features which would get you more revenue for your business. If you haven't used Facebook for ad marketing earlier, then you may find the process a bit more complicated. However, there are various tools like Facebook pixel and other analytical tools using which you can start an advertising campaign on Facebook.

Here are shown step by step methods, by following which you would be able to create advertisements on Facebook:

Step#1: Set your goal

Before you start posting ads on Facebook, you should have certain goals and objectives. Having a goal gives motivation, which would help you to try better until you reach there. You can have some business objective, as you would like to have more web-traffic on your business site. While you want more fans of your brand on Facebook so that you would be able to enhance your marketing reach.

Step#2: Know your audience


For the success of your marketing campaign, you need to know about your audience. As you need to target them to invest in your brand products. While you can make use of Facebook pixel analytics to learn more about the viewers of your advertisement. You can also make use of the filters to refine the audience of your location, that would help you to enhance your sales.

Step#3: Budget for advertisement

While you are investing in the Facebook advertisement, you should also ensure your budget. Based on the objective of your brand company, you should have an estimated budget for the advertisement campaign. Having a smart budget will help you to save you money, as it will also get you more audience on Facebook to advertise your brand products.

Step#4: Ad creation


On Facebook, you have five options with formats for ad creation.
As you can post advertisements in the form of images
Or you can post them in the form of videos.
You can also post two or more than two videos and images in carousel format.
You can create a slideshow ad of images and videos.
You can also add your advertisement to the Facebook storyline canvas.

Step#5: Placement of your ad

You have the option on Facebook to place your ad. As you can place your advertisement in the desktop or mobile news feed. Or you can make use of right-hand column ad. For a beginner, it would be better to post their advertisement in the news feed.

Step#6: Your order submission


As you have created your own advert on Facebook, you need to make it live!
While you should review your order to check everything is right or not. You just need to click on the "Place order" button. After submission, it would be in review for some time. It would get live after getting approval on Facebook.

While you might be thinking, "How Facebook advertising works?". You would be fascinated to know that marketing became easier with Facebook advertising manager. As you can target the selective audience on Facebook to ensure the success of your marketing campaign. It would help you to generate better leads that would make you a better profit for your business.