If you would like to start your own ad campaign on social media, then Facebook gives you the perfect platform. Since with Facebook advertising, you can get access to various marketing features which would get you more revenue for your business. If you haven't used Facebook for ad marketing earlier, then you may find the process a bit more complicated. However, there are various tools like Facebook pixel and other analytical tools using which you can start an advertising campaign on Facebook.
Here are shown step by step methods, by following which you would be able to create advertisements on Facebook:
Step#1: Set your goal
Before you start posting ads on Facebook, you should have certain goals and objectives. Having a goal gives motivation, which would help you to try better until you reach there. You can have some business objective, as you would like to have more web-traffic on your business site. While you want more fans of your brand on Facebook so that you would be able to enhance your marketing reach.Step#2: Know your audience
Step#3: Budget for advertisement
While you are investing in the Facebook advertisement, you should also ensure your budget. Based on the objective of your brand company, you should have an estimated budget for the advertisement campaign. Having a smart budget will help you to save you money, as it will also get you more audience on Facebook to advertise your brand products.Step#4: Ad creation
As you can post advertisements in the form of images
Or you can post them in the form of videos.
You can also post two or more than two videos and images in carousel format.
You can create a slideshow ad of images and videos.
You can also add your advertisement to the Facebook storyline canvas.
Step#5: Placement of your ad
You have the option on Facebook to place your ad. As you can place your advertisement in the desktop or mobile news feed. Or you can make use of right-hand column ad. For a beginner, it would be better to post their advertisement in the news feed.Step#6: Your order submission
While you should review your order to check everything is right or not. You just need to click on the "Place order" button. After submission, it would be in review for some time. It would get live after getting approval on Facebook.
While you might be thinking, "How Facebook advertising works?". You would be fascinated to know that marketing became easier with Facebook advertising manager. As you can target the selective audience on Facebook to ensure the success of your marketing campaign. It would help you to generate better leads that would make you a better profit for your business.