While you are advertising on Facebook, have you ever checked the performance of your ads? Based on the number of viewers of your ads, the conversion rate of your audience and web traffic on your websites, there are so many metrics using which you can use to analyse to analyse the performance of your ads.
The success factor of your ads depends mostly on your business goals and objectives. As you can make use of Facebook ad metrics to enhance the performance of your ads to close the gap between yourself and your goals.
In this article, you would learn about a few metrics of Facebook ads that would help you to increase the revenue in your business.
Facebook ad click metric
If you have a goal of raising web-traffic to your money site. You can find the number of clicks on your links, as it shows by default setup of Facebook ad manager. It only shows the number of clicks which shift the user to the destination website.
While it differs from click(All) metrics, which shows all of the clicks, through comments, public reaction, links, business page profile click etc. With link click metric, you could be able to judge the effectiveness of your ad on the web traffic of your business web-page.
Impression, Reach and frequency
Impression metrics give information about your ads sustaining on the news-feed of Facebook users. While with impression only, it is a rudimentary metric. It only shows the number of ads shown on feed. With reach metric, you would be able to get the information about the individuals who have viewed your ads and the frequency metric will help you to find the average number of people viewing your ads. By the combination of the three metric systems, you can make your ads more targeting to the viewers.
Conversion
With the number of metrics on the Facebook ad manager, it became confusing to find the right metric which would help you to earn a profit in your business. While the conversion rate is the number which gives the report of the audience who have really shown the interest on the business site. You just need to set up Facebook conversion tracking on your website to record the performance from your Facebook ads.
Video metrics
You can also run a video ad campaign on Facebook. As videos are becoming more effective, it shares the awareness about the content in a presentable way which helps to get an instant conversion. Using this metric you could be able to find the number of users those who have viewed your video content and have taken a call to action.
Conclusion
Based on the different metric options, you would get different information. You can make use of ad manager to control the Facebook ad metrics. By narrowing your option with few metrics, you can perform efficiently. While the above-shown metrics are the important analytics which can help you to enhance the conversion rate of the leads for your business.
