Thursday, June 20, 2019

The Latest Facebook Updates To Know In 2019

Latest Facebook Updates 2019

If we compare the number of users, Facebook has been the leading social media channel for years. Although most people use Facebook to send messages, share photos and videos to their friends and family members. However, because of its ever-growing popularity, marketers have also grown interested in Facebook marketing.

To sustain in the top position for that long, Facebook has been coming up with some new features and more added updates. In this year also Facebook has included some new features.

If you would like to know more about the latest Facebook updates, then you should read this…

Improved Ad and Business Manager


Ad and Business Manager

Recently, Facebook announced that there would be some changes in the ad manager and business manager. The reason for this change is to improve the marketing performance of Facebook. There have been few additions implemented in the ad manager which has navigation option, quality designs, and better managing system.

With the implementation of cut-copy and paste feature, it became easier to create ads on Facebook for Ads manager. If you haven’t given a name to your campaign, then you can also make use of the auto-naming feature of ads manager. There have been many other features implemented as well. But within a few months, you might see quite a change with ad manager that will make Facebook as the seamless, improved and the fastest platform for marketing purpose.


Improved Ad Relevance Score Metric


Ad Relevance Score Metric

Because of the Ad Relevance Score Metric, Facebook has been in the focus of marketers. With just a difference of few numbers, your campaigning could be able to gain more success which would reduce your investment on Facebook ads while you could be able to generate better ROI for your business.

However, this year Facebook is going to make a significant change with the relevance score, as it is categorizing single relevance score metric into three new granular and relevance diagnostic metrics (ie Quality, Engagement Rate, Conversion Rate). In future, there are chances that Facebook would come up with more updates with the relevance score.


  • Quality Score: This score will show you the quality of your ads compared to the ads of your competitors those who are targeting a similar audience on Facebook.
  • Engagement Rate Score: This score will help you to analyze the interest of the audience on your ads compared to your competitor’s ads on Facebook.
  • Conversion Rate Score: This score shows you the conversion of your audience into customers compared to the ads which are targeting a similar audience on Facebook.


Inventory Filter Option


Inventory Filter Option

Recently, Facebook has added inventory filter using which advertisers can control the placement of their ads based on the relevance of the content on the pages. This option can help you to ensure that your ads will not show on the pages that are irrelevant to your ad content so that your ads will not spam on Facebook.

There are three options you have for the placement of your ads:

  • Full Inventory: It includes all relevant contents where you can place your ads.
  • Standard Inventory: In this option, it avoids sensitive contents and gives a balanced reach to your ads.
  • Limited Inventory: With this, you have a limited option for placing your ads, and it won’t give you enough reach on Facebook.

Clear History Feature

Clear History Feature

Until now there has been no feature in Facebook for cleaning history. But recently Facebook CFO David Wehner announced the launching a feature for clearing history. This feature has been requested on this platform for quite long, using which user can delete browsing history.

However, because of this feature advertisers are not happy. Since it can reduce the accuracy of their targeting options. If the browsing history of users is gone, it wouldn’t be easy for advertisers to find the right audience to target on Facebook.

Still, there isn’t any step taken by Facebook to go for this update while this update might happen in the future. So it’s better for the marketers being ready for the changes.

Updated Algorithms


Updated Algorithms

At the end of the year 2018, Facebook has announced that they would make some changes in the algorithms. So that user could be able to see content which is more focused on their personal relations. However, because of this change, it became difficult for marketers to gain better visibility of their content on Facebook.


Manage Problematic Content


Manage Problematic Content

There have been issues with the transparency of new on Facebook. It’s quite easy to spread false news through the Facebook network, which was also the reason for building a negative reputation to Facebook. In response to that, Facebook came up with a solution to increase the transparency of content to the user. While as a user, you also have an option to remove content which you won’t want to see on Facebook.


3D Photo Feature


3D Photo Feature

Now you also have the option of creating 3-D view photos on Facebook. As you can create and share 3-D pictures on your timeline or you can also share them in the form of stories.

For creating a 3-D image on Facebook, you need to add two files: the First one is an image and the other one is, its depth map should be in jpg or png format. In a depth map image, you need to include “_depth” attached to the file name.

For example, if you have a filename of image “Image.jpg” then the filename of depth map should be “Image_depth.jpg”. You didn’t need to have the same resolution in both images, however, the aspect ratio of the images should be the same.

In the end, you can drop those images into the composer to create 3D photos.

This year Facebook came up with so many updates. Some of them can also be troublesome for marketers. However, Facebook has also enhanced its ad manager features which could be beneficial for marketers. In the end, you can say that because of these updates, the experience of Facebook users will become better.

That way, even marketers would have a better opportunity to target their favourable audience on Facebook.

Wednesday, June 19, 2019

Top Four Ways To Hack Facebook Messenger

Hack Facebook Messenger


Over the years, the Facebook messenger has become extremely popular among the people. Despite the various security concerns, we can’t overlook the fact that hackers are active on Facebook to perform malicious activities.



Almost every age-group is impressed due to the astonishing features of this handy app. People create a group to play games, make new friends, chat with their friends as well as use messenger for business purpose. Whatever your intention of using this app, you share confidential over the messenger, and that’s one of the biggest reasons to hack.



In today’s article, we are going to read some of the ways to hack Facebook messenger without facing any burdensome. In 2019, the Facebook messenger has come up with several additional features such as group chats, video calls, sharing GIFs, and many more, making it one of the unique messaging apps of all time.



Method:1


Reset the Password






The quick and easy way to “hack” someone’s Facebook messenger is by re-setting their password. It’s easy for the victim’s friends or close belongings to do so because this requires access to their email or phone number to proceed with the further steps of password change.


  • If you don’t have an email ID of the people whose messenger you want to hack, find out their email from the information section on Facebook.
  • Now, try to log in.
  • When it asks for a password, click on the forgot password option.
  • You are required to click on “This is my account” when it asks for credentials that you can’t enter.
  • Then, it will ask “How can we reach you” which is the time to use any aged email of yours that must be linked to any Facebook account.
  • Here it ends, you can click on the link that pop-ups in the email section of your authorized email ID.
  • Change the password, and enter into victim’s Facebook account to see activities going on in the messenger.


Method:2 Use of Keylogger






Keylogger is essentially a program that can record all the activities that users make on keyboard. You need to upload this software manually in the victim’s desktop. And once set, it will automatically start tracking on the keystrokes immediately after the computer is on.



This software is bound to send you the summary of keystrokes through email. In this way, you will also get to know the password that the victim uses to login into Facebook.



The keylogger has two forms, that is hardware keylogger and software keylogger. The software needs to be installed in the victim’s computer, whereas in hardware, you need to attach a USB.



Method:3 Use of Spy Tools





With technology boost, the hacking Facebook messenger is no more a challenge. Several spy tools are available that let you spy on anyone’s Facebook activities without the consent of that person. These tools hand over all the mandatory information regarding the person you have targeted, without creating any nuisance on the platform.



Make sure to pick a compelling tool after evaluating them well. Draft a list of top tools, attend their free trial session, analyze their performance, and choose the best one.



Know the features of one of the best spy tools- PowerAdSpy.



PowerAdSpy is a Facebook-centralized spy tool that has all the features of spying. Right from tracking on a person’s Facebook activity to serving the businesses, PowerAdSpy is capable of performing all the job successfully.



Method: 4 Phishing






Though Phishing is difficult, it is one of the most common alternatives available for hacking.



It involves the creation of a Fake login page. You can send this page to the victim via email which looks like exactly a Facebook login page. Honestly, it’s hard to determine whether the page is Fake or send by the Facebook authority.



The moment victim login using the page, his/her login credentials will be sent to you. The process is a little bit complicated, because you will need to create a web hosting account, and a Fake login page as well.


Conclusion


The aim of writing this article is only to make Facebook users aware of the hacking process, and supporting those who want to hack Facebook for legitimate reasons like tracking their child’s activities or finding out fraudulent in the business field. We do not favor hackers whose intention is to harm innocent people.

Monday, June 3, 2019

Spy Tools For Facebook: 4 Adequate Ways To Watchdog Your Competitor’s Ads

Watchdog your Competitors

Designing valuable Facebook ads can be complicated or tiresome. When it comes to competition, the very first thing a business wants to do is finding out their competitor’s advertising strategy. With a spy tool for Facebook, you can easily keep a track on your competitor’s ads designing technique. How do they promote their services, keep their audience engaged as well as why their sales margin increases so frequently. This tool works like a  divining rod through which you can gather all necessary pieces of information associated with your competitor’s action.


And the best thing? The majority of these under-the-table strategies are still unknown to even many well-established marketers. Switching these strategies, you acquire a further chunk of tips in terms of marketing.



Get to know about your competitor’s with Facebook Graph API.



Before technology boost, or we can say, in the starting days of Facebook, one could promptly view all the statistics Facebook used to keep. So, there was nothing complicated about finding out almost all of your competitor’s data within a while. The structure possessing all the data is known as Facebook’s graph API. In most of the cases, only developers know about using this compelling tool to link a website to Facebook. As a fact, there are enormous ways by which you can take advantage of this strategy to know behind the curtain Facebook strategy.





One of such ways is, you can use a site like Graph. Tips that uncovers data that Facebook keeps on different pages and users. All you need to do is, type correct username, and all the related data will appear immediately before you.


Use Facebook Ads Spy Tools


Over the years, so many efficient spy tools for Facebook have been brought into the marketplace to make it easier for business searching leading Facebook ads.


Facebook Spy Tools


Hopefully, you are familiar with the massive population of Facebook, consisting of millions of active marketers who post regular ads. Finding unique ads seems to be a hard nut to crack when Facebook has loaded with the bulk of appealing ads. Remember one thing that if something has proved productive for your competitors, then it is also going to work for you. There are so many spy tools available for Facebook, let's see some of them (based on their popularity):-

AdEspresso
PowerAdspy
AdPlexity
SEMRush
Adspy


According to your framework and niche of business, pick one of the best tools that would prove beneficial for your company.


Identify your competitor’s messaging strategy.


You must recognize the strength of Facebook’s messaging applications. It could be a turning point for your business. The reason why Facebook focuses on messenger is awareness among users. In 2019 only, they updated messenger twice.





Businesses continue to keep their audience engaged, communicating them through Facebook messenger. What matters is, how they plan their messages to appeal to the audience. To know this, you need to visit their Facebook pages. The time they took for responding to messages defines their messaging strategy. Altogether, it provides you an idea of improving the engagement rate for your Facebook ads.



Research your competitor’s ads


Facebook “Info and Ads” tab is on every Facebook business pages. It is one of the best ads researching tools launched in recent years.


Ads Research



This feature was announced in June 2018 to take away the burden of bad performers. It lets you see all your competitor’s ads so that you can see how effectively, they promote their product or services. How to use it? Just visit your competitor’s Facebook pages and then click the “Info and Ads” tab. From that point, you get the ability to view every single live ad run by your competitors.



Good to hear this?


Well, it becomes even better. You can see all the ads currently running in your region in addition to the ads running all over the world by changing the menu given in the drop-down menu.



Conclusion


At the end of the day,  you have all the four great ways of learning more about your competitor’s advertising strategy. Don’t forget, Facebook is a kind of treasure trove of where you can access the information associated with your competitor’s targeted audience, their working approach as well as engagement rates of their ads.

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