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| Watchdog your Competitors |
Designing valuable Facebook ads can be complicated or tiresome. When it comes to competition, the very first thing a business wants to do is finding out their competitor’s advertising strategy. With a spy tool for Facebook, you can easily keep a track on your competitor’s ads designing technique. How do they promote their services, keep their audience engaged as well as why their sales margin increases so frequently. This tool works like a divining rod through which you can gather all necessary pieces of information associated with your competitor’s action.
And the best thing? The majority of these under-the-table strategies are still unknown to even many well-established marketers. Switching these strategies, you acquire a further chunk of tips in terms of marketing.
Get to know about your competitor’s with Facebook Graph API.
Before technology boost, or we can say, in the starting days of Facebook, one could promptly view all the statistics Facebook used to keep. So, there was nothing complicated about finding out almost all of your competitor’s data within a while. The structure possessing all the data is known as Facebook’s graph API. In most of the cases, only developers know about using this compelling tool to link a website to Facebook. As a fact, there are enormous ways by which you can take advantage of this strategy to know behind the curtain Facebook strategy.
One of such ways is, you can use a site like Graph. Tips that uncovers data that Facebook keeps on different pages and users. All you need to do is, type correct username, and all the related data will appear immediately before you.
Use Facebook Ads Spy Tools
Over the years, so many efficient spy tools for Facebook have been brought into the marketplace to make it easier for business searching leading Facebook ads.
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| Facebook Spy Tools |
AdEspresso
PowerAdspy
AdPlexity
SEMRush
Adspy
According to your framework and niche of business, pick one of the best tools that would prove beneficial for your company.
Identify your competitor’s messaging strategy.
You must recognize the strength of Facebook’s messaging applications. It could be a turning point for your business. The reason why Facebook focuses on messenger is awareness among users. In 2019 only, they updated messenger twice.
Businesses continue to keep their audience engaged, communicating them through Facebook messenger. What matters is, how they plan their messages to appeal to the audience. To know this, you need to visit their Facebook pages. The time they took for responding to messages defines their messaging strategy. Altogether, it provides you an idea of improving the engagement rate for your Facebook ads.
Research your competitor’s ads
Facebook “Info and Ads” tab is on every Facebook business pages. It is one of the best ads researching tools launched in recent years.
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| Ads Research |
This feature was announced in June 2018 to take away the burden of bad performers. It lets you see all your competitor’s ads so that you can see how effectively, they promote their product or services. How to use it? Just visit your competitor’s Facebook pages and then click the “Info and Ads” tab. From that point, you get the ability to view every single live ad run by your competitors.
Good to hear this?
Well, it becomes even better. You can see all the ads currently running in your region in addition to the ads running all over the world by changing the menu given in the drop-down menu.
Conclusion
At the end of the day, you have all the four great ways of learning more about your competitor’s advertising strategy. Don’t forget, Facebook is a kind of treasure trove of where you can access the information associated with your competitor’s targeted audience, their working approach as well as engagement rates of their ads.
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