Facebook Ad Metrics Which You Should Care About

While you are advertising on Facebook, have you ever checked the performance of your ads? Based on the number of viewers of your ads, the conversion rate of your audience and web traffic on your websites, there are so many metrics using which you can use to analyse to analyse the performance of your ads.

The success factor of your ads depends mostly on your business goals and objectives. As you can make use of Facebook ad metrics to enhance the performance of your ads to close the gap between yourself and your goals.

In this article, you would learn about a few metrics of Facebook ads that would help you to increase the revenue in your business.

Facebook ad click metric

If you have a goal of raising web-traffic to your money site. You can find the number of clicks on your links, as it shows by default setup of Facebook ad manager. It only shows the number of clicks which shift the user to the destination website.

While it differs from click(All) metrics, which shows all of the clicks, through comments, public reaction, links, business page profile click etc. With link click metric, you could be able to judge the effectiveness of your ad on the web traffic of your business web-page.

Impression, Reach and frequency

Impression metrics give information about your ads sustaining on the news-feed of Facebook users. While with impression only, it is a rudimentary metric. It only shows the number of ads shown on feed. With reach metric, you would be able to get the information about the individuals who have viewed your ads and the frequency metric will help you to find the average number of people viewing your ads. By the combination of the three metric systems, you can make your ads more targeting to the viewers.

Conversion

With the number of metrics on the Facebook ad manager, it became confusing to find the right metric which would help you to earn a profit in your business. While the conversion rate is the number which gives the report of the audience who have really shown the interest on the business site. You just need to set up Facebook conversion tracking on your website to record the performance from your Facebook ads.

Video metrics

You can also run a video ad campaign on Facebook. As videos are becoming more effective, it shares the awareness about the content in a presentable way which helps to get an instant conversion. Using this metric you could be able to find the number of users those who have viewed your video content and have taken a call to action.

Conclusion

Based on the different metric options, you would get different information. You can make use of ad manager to control the Facebook ad metrics. By narrowing your option with few metrics, you can perform efficiently. While the above-shown metrics are the important analytics which can help you to enhance the conversion rate of the leads for your business.

Step By Step Tutorial For Facebook Advertising

If you would like to start your own ad campaign on social media, then Facebook gives you the perfect platform. Since with Facebook advertising, you can get access to various marketing features which would get you more revenue for your business. If you haven't used Facebook for ad marketing earlier, then you may find the process a bit more complicated. However, there are various tools like Facebook pixel and other analytical tools using which you can start an advertising campaign on Facebook.

Here are shown step by step methods, by following which you would be able to create advertisements on Facebook:

Step#1: Set your goal

Before you start posting ads on Facebook, you should have certain goals and objectives. Having a goal gives motivation, which would help you to try better until you reach there. You can have some business objective, as you would like to have more web-traffic on your business site. While you want more fans of your brand on Facebook so that you would be able to enhance your marketing reach.

Step#2: Know your audience

For the success of your marketing campaign, you need to know about your audience. As you need to target them to invest in your brand products. While you can make use of Facebook pixel analytics to learn more about the viewers of your advertisement. You can also make use of the filters to refine the audience of your location, that would help you to enhance your sales.

Step#3: Budget for advertisement

While you are investing in the Facebook advertisement, you should also ensure your budget. Based on the objective of your brand company, you should have an estimated budget for the advertisement campaign. Having a smart budget will help you to save you money, as it will also get you more audience on Facebook to advertise your brand products.

Step#4: Ad creation

On Facebook, you have five options with formats for ad creation.
As you can post advertisements in the form of images
Or you can post them in the form of videos.
You can also post two or more than two videos and images in carousel format.
You can create a slideshow ad of images and videos.
You can also add your advertisement to the Facebook storyline canvas.

Step#5: Placement of your ad

You have the option on Facebook to place your ad. As you can place your advertisement in the desktop or mobile news feed. Or you can make use of right-hand column ad. For a beginner, it would be better to post their advertisement in the news feed.

Step#6: Your order submission

As you have created your own advert on Facebook, you need to make it live!
While you should review your order to check everything is right or not. You just need to click on the "Place order" button. After submission, it would be in review for some time. It would get live after getting approval on Facebook.

While you might be thinking, "How Facebook advertising works?". You would be fascinated to know that marketing became easier with Facebook advertising manager. As you can target the selective audience on Facebook to ensure the success of your marketing campaign. It would help you to generate better leads that would make you a better profit for your business.

How to Create Winning Facebook Ads To spy on their competitors?

New Year is the time that gives you a chance to move ahead and achieve all the things which you have missed and also gives you an opportunity to be better than before. Hence, in this new year if you are willing to create the most trending and winning Facebook ads, then check out the below mentioned points. Facebook is said to be one of the best social media platform with tons of followers and also has the best ad targeting strategy of any site. The vital function of Facebook advertising is basically to target the audience of your desired niche.

Some of the simple tips to target your audience on Facebook are:

You can target the audience by their gender. You can target people based on the location where they stay. You can target new as well as re-target your existing customers. You can target people who are already associated with you ( who likes your posts, pictures, videos,etc.). You can target people based on their interest area (like, music, dance, fitness, etc.). After targeting your desired group of audience, you need to plan strategies to create some best winning Facebook Ads, which will help you to get great leads.

Some of the simple strategies include:

Narrow Your Audience

While selling out the products online, people usually write in a manner like a person is speaking in a conference, but in order to be effective, you need to put your points as if you are writing for one particular person ( reader) alone. And that particular person is the one, whom you need to impress and butter up . For example, if you are salesperson then you need to make sure and focus all your attention on the customer’s personal needs and requirements.

Create Different Ads

Spy on their Competitors

This completely goes with the thought of targeting. Facebook's quality is its capacity to target, therefore you can share different ads for different people, as you never know when your customers turn back to you for your products. You can also spy on their competitors and check out the reasons, how they are gaining such great leads on their Facebook Ads. For example, if you are a clothing retailer, and you sell men’s and women’s clothing as well as accessories, shoes, underwear, many more. Usually, only few customers will be interested in all the products which you have, but most of them will only be responsive to one particular category. Therefore, create different ads for different people based on your targeted audience.

Ad Copy Should Justify Your Visual

Generally, small scale business as well as some large industries, usually doesn’t have large number of visuals in hand. Thus, there's a scramble to ensure a picture gets connected. Which later on results that the picture doesn't justify the copy and this creates a very bad impact on the user. If the picture as well as content doesn't justify, then the viewer will just wonder what the advertisement is actually displaying. Thus, make sure to create a visual which justifies your copy.

Use Simple Language

Copy writing isn't high composing.Even though you are a great writer and have won different awards but while writing for a FB ad, you need to mow down the loquacity. Your top priority should be to create an Fb ad, in a very easy to understand language, which means, if any 5th grader person sees your advertisement, then he or she need to understand, what all things you are offering, what are the benefits, etc.

Wrapping Words

Thus, these are some of the strategies for you to create a best winning Facebook ads, which will help you to gain good numbers of fans, followers and targeted audience.

03 Smashing Tips on Creating Facebook Ads

There is nothing to give a second thought on – that if you are willing to gain high-quality fans and followers for your Facebook page, then you need to run quality FB ads.

The only thing that matters and one should be aware of is – the ads that you are creating should be innovative and should have that uniqueness that will make it look different from the others. As this is one of the effective ways that you can use for achieving more traffic to your Facebook page.

We have bought this article to help you out with some of the firing up tips that will definitely work for providing one with the most affectionate and powerful advertisement on Facebook. So, let us now move forward and check out the tips that you must keep in mind while creating the ads on FB.

Tips for creating ads on Facebook that results for the great success –

• Creating eye-catchy title –

The title is the very first thing that any crawler will first look for. Thus, it is necessary to be creative while making the title. It would be the best way to convey to your customers in the title itself about the offers and other updates that you will be providing. For an instance, if you are providing some give away offers of flat 50 percent off or 75 percent off on first purchase. Make sure you include this offer while creating the title.

It is said that one must create a title so affectionate that it should have the capability to sell the product for which you are advertising. And thus, it is also important to properly define the size, fonts, and required punctuation's, to make your title look distinctive.

• Using up of images on your advertisement –

Another important aspect of every advertisement. Images, being one of the superb ways to convey your thoughts in front of the world is by using quality images on your advertisements. Thus, here are some of the things that you must remember while creating images for your ads.

1. Size of the image must be clearly defined.
2. It should be created in the most bright and attractive way.
3. Adding images of satisfied customers with a happy face while using your company product.
4. Avoid using dull, blurred, ill-shaped images on your ads.

• Set a limit for adding content on your advertisements –

When you are creating an ad for your Facebook page, you must limit the content up to 90 characters and everything should be included in these 90 characters only. An FB add basically consist of two main parts, including –

1. Title: One of the major part of your ads that is known to lie beneath the image you are about to add in your advertisement. As the only intention of adding the title is to give information about the content and to grab the attention of your target audience to increase the selling of your products.
2. Info: Right after you add the title, comes the description about your advertisement. And one needs to add everything about the title and offers that your service is providing to your valuable customers.

Final Wordings –

Above stated are some of the tips that will help you build a strong Facebook ads. Following these tips in the most planned and strategic manner will lead in the most affectionate ads that will attract more people to visit your site and get information about the products with which you are dealing. The only way to increase views and clicks on your ads is by making your ad in a way that it contains the most powerful reasons to stop the viewers by scrolling ahead.